001
FESTEK
A unified festival branding and merchandise experience combining identity, apparel, accessories, digital presence and event communication.
FESTEK
ANKIT.
BBA student. Business analysis learner. Designer. Builder. Exploring the intersection of business, technology and creativity.
SCROLL TO EXPLORE ↓
BUSINESS
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ANALYSIS
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DESIGN
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AI
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FINANCE
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PRODUCT
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BUSINESS
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ANALYSIS
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DESIGN
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AI
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FINANCE
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PRODUCT
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01 / ABOUT
MORE THAN
A STUDENT.
I'm building myself around business thinking, technology and creative problem solving.
Currently
BBA student exploring Business Analysis,
Finance, AI and digital products.
Approach
Learn → Investigate → Build → Improve.
Mindset
Think different, do better.
02 / SKILLSET
WHAT I
WORK WITH.
A growing combination of business, analytical, creative and technical skills.
01
BUSINESS
ANALYSIS
Problem investigation, business cases, root-cause thinking and recommendations.
02
EXCEL &
DATA
Excel, Google Sheets, data organisation, comparisons and basic analysis.
03
FINANCE
MODELING
Currently developing financial modelling and business finance fundamentals.
04
UI / UX
DESIGN
Interfaces, visual systems, user experience and product thinking.
05
AI
TOOLS
Working with AI tools to research, build, automate and experiment.
06
WEB
BUILDING
HTML, CSS, JavaScript and modern AI-assisted development workflows.
07
CREATIVE
DIRECTION
Branding, visual identity, digital campaigns and product presentation.
08
PROBLEM
SOLVING
Breaking vague problems into smaller, understandable and actionable pieces.
03 / DESIGN & CREATIVE
DESIGN
IN NUMBERS.
A focused snapshot of the creative work currently presented through my portfolio and Behance.
01
03 SELECTED PROJECTS
Afterglow, NOIR//FORM and NOVA — covering event identity, streetwear branding and advertising.
02
03 CORE DISCIPLINES
Visual identity, brand design and advertising / campaign art direction.
03
DESIGN TOOLKIT
Figma, Adobe Photoshop, Adobe Illustrator and Canva.
04
OPEN TO CREATIVE WORK
Graphic design, visual identity, campaign design and creative internships.
04 / EDUCATION
THE FOUNDATION.
AMITY
UNIVERSITY
UNIVERSITY
2026 — 2029
Degree
Bachelor of Business Administration
Focus
Business / Management / Finance
Location
India
ARENA
ANIMATION
ANIMATION
2022 — 2024
Degree
Bachelor of Arts
Specialisation
Game & Interactive Media Design
Field
Game / Interactive Media / Design
05 / SELECTED WORK
THINGS
I'VE BUILT.
Projects where business thinking, design, technology and experimentation come together.
002
LUCID
TRACKER
A personal wellness and self-improvement interface concept focused on tracking, clarity and consistency.
LUCID
003
BUSINESS
CASES
Practical business investigation exercises covering sales, expenses, wastage, demand, process problems and recommendations.
ANALYSE
FEATURED PROJECT / 001
FESTEK.
A visual-first festival brand built around a bold streetwear-inspired identity. The digital experience uses oversized typography, strong contrast, merchandise cards and a unified visual system.
IDENTITY
Bold visual direction and unified branding.
MERCH
Apparel, accessories and festival products.
DIGITAL
Website and digital brand experience.
EXPERIENCE
A connected festival ecosystem.
06 / BUSINESS ANALYSIS
I DON'T JUST
LOOK AT DATA.
I try to understand why something is happening — then connect the evidence to a practical business decision.
CASE / 001
SALES ↓
Investigating demand, sales performance, wastage and operational causes.
CASE / 002
EXPENSES ↑
Breaking down increasing business expenses and identifying where additional cost may originate.
CASE / 003
WASTAGE ↑
Looking at over-purchasing, over-production, expiry and demand alignment.
CASE / 004
PROCESS
Understanding whether a process can be improved before simply adding more resources.
07 / CURRENTLY
STILL
LEARNING.
Business Analysis
Developing structured thinking through real-world business cases and investigations.
Finance Modeling
Building fundamentals in financial modelling, Excel and business finance.
AI + Automation
Exploring AI tools, automation workflows and AI-assisted product development.
Communication
Improving communication, confidence and the ability to explain ideas clearly.
08 / HOW I WORK
THE RULES.
01 — INVESTIGATE
Don't jump directly to the answer. Understand the problem first.
02 — BUILD
Turn ideas into something visible, usable and testable.
03 — IMPROVE
Learn from the result and make the next version better.
09 / RESUME
LET THE
WORK TALK.
A concise overview of my education, skills, projects and experience.
10 / CONTACT
LET'S
BUILD.
Open to internships, projects, collaborations and opportunities where I can learn and contribute.